Trade unions
01 Dec 2020

Which unions are the most influential on Twitter in 2020?


Every year, I carry out an analysis of the TUC affiliated unions to see how they rank for influence on Twitter. I compile the results into a league table, so unions can monitor their movements over the last year.

I have been carrying this out since 2012, with the previous results available on my blog (2012, 2013, 2014, 2015, 2016, 2017, 2018 and 2019).

For this analysis, I’ve used a tool called Kred. Kred analyses tweets, retweets, followers, mentions etc. to gauge the influence of each active account on Twitter.

 

No Union Name Kred Notes
1 (1) Unite @unitetheunion 968  
2 (3) FBU @fbunational 963  
3 (2) PCS @pcs_union 962  
4 (4) UNISON @unisontheunion 954 Changed Twitter handle.
5 (5) PFA @pfa 950  
6 (7) UCU @ucu 941  
7 (7) Equity @EquityUK 938  
8 (6) Chartered Society of Physiotherapy @thecsp 937  
9 (9) NUJ @NUJofficia 925  
10 (10) RMT @RMTunion 924  
11 (11) RCM @MidwivesRCM 921  
12 (12) CWU @CWUnews 913  
13 (13) Musicians’ Union @WeAreTheMU 908  
14 (16) GMB @GMB_union 906  
15 (14) BDA @BDA_Dietitians 900  
16 (15) NASUWT @NASUWT 898  
17 (17) Society of Radiographers @SCoRMemberss 895  
18 (18) TSSA @TSSAunion 870  
19 (19) BECTU (Section of Prospect) @bectu 869 Still active after merger.
20 (20) USDAW @UsdawUnion 863  
21 (26) NEU @NEUnion 856  
22 (21) Community @CommunityUnion 852  
23 (22) The Writers’ Guild of Great Britain @TheWritersGuild 851  
23 (23) NAHT @NAHTnews 851  
25 (24) Prospect @ProspectUnion 841  
26 (25) BALPA @BALPApilots 816  
27 (26) ASLEF @ASLEFunion 813  
28 (28) AFA CWA @afa_cwa 805  
29 (30) EIS @EISUnion 792  
30 (28) NAPO @Napo_News 788  
31 (31) Nautilus Intl @nautilusint 782  
32 (33) FDA @FDA_union 768  
33 (32) Society of Chiropodists and Podiatrists @CollegePodiatry 767  
34 (34) Artists' Union England @artistsunione 750  
35 (35) NSEAD @nsead1 733  
36 (35) POA @POAUnion 732  
37 (40) BFAWU @bfawu1 727  
38 (37) HCSA @hcsanews 720  
39 (41) BIOS @followBIOS 698  
40 (39) UCAC @AthrawonCymru 695  
41 (42) AEP @aepsychologists 637  
42 (43) NARS @NARSnewsinfo 603  
43 (38) Accord @AccordUnion 534 New Twitter handle.
44 (45) Aegis @aegistheunion 393  
- URTU @URTUonline   No Tweets in the last 1,000 days.
- Advance No Twitter    
- NGSU No Twitter   Previously used Gen Sec Twitter account. He's now retired.
- NUM No Twitter    
- National House Building Council Staff Association No Twitter    

 

Unite has come top ever since I started this analysis - and Unite take the top spot yet again in 2020. Punching well above their size, the FBU build upon their impressive performances over the last few years to climb into the second spot for the first ever time.

PCS drop down to third, while there is no change for UNISON and the PFA in fourth and fifth, respectively. The UCU, Equity, CSP, NUJ and RMT make up the rest of the top ten.

 

Biggest risers

Union Positions moved up
NEU 5
BFAWU 3
GMB, BIOS 2

 

The biggest riser is the NEU, moving up five places to 21st. A relatively new union, formed by the merger of the NUT and ATL, it is no surprise to see the NEU continue their climb up the table from 2019. A similar trend could be seen with the NEU in this year’s trade union website league table.

Other notable increases see the BFAWU move up three positions to 37th. The GMB continue the steady climb, moving up two places to 14th.

 

Biggest falls

Union Positions moved up
Accord 5
Chartered Society of Physiotherapy, NAPO 2

 

Accord, the financial services union, sees the largest fall, slipping five places down to 43rd. This is because they have changed their Twitter handle. They previously used their General Secretary’s account but adopting a union specific handle is a good move that is likely to benefit in the long term.

And to illustrate this last point, the NGSU drop out of the table all together. They previously relied only on their General Secretary’s account, and now that he’s retired, they have lost their established Twitter presence.

As with the website league table analysis from 2020, this year’s results are noticeable by the lack of movement. Previous years have seen greater shifts, so this may suggest that the adoption stage is well and truly over, and most unions are not making major changes in their approach to Twitter.


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