I have completed my latest annual review of trade union websites and compiled the updated league table for 2026. Previous results are available for 2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013 and 2012. The 2026 league table ranks the Domain Authority of websites belonging to TUC-affiliated trade unions. Domain Authority continues to serve as a widely used benchmark for assessing the online influence and backlink strength of a website. It reflects factors such as the volume, relevance, and quality of inbound links across the web and social media. Backlinks from

Version 4 of the TUC’s digital healthcheck has just been launched. It’s a well‑established benchmarking tool that helps unions assess their digital and technical maturity and has since been translated and used by unions internationally. I again led on redeveloping this latest version, which felt long overdue. The previous major update was more than five years ago – and in technology terms, that’s a very long time. The purpose of revisiting the healthcheck wasn’t to chase trends for their own sake, but to take a hard look at what good practice now looks like for unions navigating a much more

I have completed my latest annual review of trade union websites and compiled the updated league table for 2025. Previous results are available for 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013 and 2012. The 2025 league table ranks the Domain Authority of websites belonging to TUC-affiliated trade unions. Domain Authority remains a widely used benchmark for gauging the online influence and backlink strength of a website. It measures factors such as the volume, relevance, and quality of inbound links across the web and social media. Notably, backlinks from high

I have conducted my annual analysis of trade union websites to refresh the league table for 2024. Previous results are available for 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013 and 2012. This league table evaluates the Domain Authority of TUC-affiliated trade union websites. Domain Authority is a prominent industry metric designed to assess a website's influence and authority. The metric considers factors such as the frequency and quality of links from other websites and social media platforms, with significant weight given to high-profile backlinks, like those from a

Shadow IT is the use of technology within an organisation without approval or formal oversight. This includes all kinds of software and hardware, but is increasingly dominated by online, Software as a Service (SaaS) tools. I’ve recently released a free guide called ‘Managing Shadow IT in unions’ via the TUC’s Digital Lab. Examples of Shadow IT could include the use of a private Google account to handle a union’s branch email account, setting up a WhatsApp group to communicate with members in a workplace, or storing sensitive member data on a union staffer’s personal laptop. Union staff and

Cyber security is a major and ever evolving risk for organisations. While the nature of the threats has evolved over time, the risks have arguably never been greater for trade unions. Download the free Cyber security for unions report . As data storage has moved online, this has seen an increase in the range and types of digital threats. This has resulted in a new phase in the ‘arms race’ between cyber security and malicious actors, with innovation in both the types of threats and the responding security technologies and protocols. For unions, who maintain a large collection of highly

I’ve been carrying out my annual analysis of trade union websites to update the league table for 2023. Previous results can be see for 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013 and 2012. The league table measures the Domain Authority of TUC affiliated trade union websites. Domain Authority is a leading industry metric that attempts to measure how influential and authoritative a website is. It does this by looking at factors such as how often the website is linked to from other sites and social media, weighted to consider high profile backlinks, such as a BBC story. The obvious

The rapid improvement in Artificial Intelligence (AI) is touted as the next paradigm shift in technology. Some predict it will have a similar impact on society as the internet or the printing press. A group of tech experts, led by Elon Musk, have even called for a temporary freeze on AI development to provide more time to understand it’s impact. Currently, the most famous AI system is a chatbot called ChatGPT. Developed by a company called OpenAI, ChatGPT is free to use, and has an AI language model that was trained on a large quantities of content from a variety of sources, such as Wikipedia

As unions digitise more and more of their operations, new tech tools are becoming essential across all their functions. However, the systems used to manage membership data are still the most critical that unions rely on. I’ve been working on a new TUC Digital Lab report called Managing CRM change projects in unions. It’s now available to download from digital.tuc.org.uk. This new TUC Digital Lab report looks at Customer Relationship Management (CRM) systems from the perspective of the union movement. CRMs are commonly used in the world of business, typically to manage customers or marketing

It’s been ten years since I first complied my annual league table of trade union websites. Previous results can be see for 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013 and 2012. For those of you not familiar with the league table, the main thing to be aware of is that it measures how authoritative a website is estimated to be. It does not attempt to judge the quality of the website site design, information architecture, content etc. In scope are all the unions affiliated to the TUC. I use the industry leading Domain Authority metric complied by Moz.com for the league table. This metric