I have completed my latest annual review of trade union websites and compiled the updated league table for 2026. Previous results are available for 2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013 and 2012. The 2026 league table ranks the Domain Authority of websites belonging to TUC-affiliated trade unions. Domain Authority continues to serve as a widely used benchmark for assessing the online influence and backlink strength of a website. It reflects factors such as the volume, relevance, and quality of inbound links across the web and social media. Backlinks from

I have completed my latest annual review of trade union websites and compiled the updated league table for 2025. Previous results are available for 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013 and 2012. The 2025 league table ranks the Domain Authority of websites belonging to TUC-affiliated trade unions. Domain Authority remains a widely used benchmark for gauging the online influence and backlink strength of a website. It measures factors such as the volume, relevance, and quality of inbound links across the web and social media. Notably, backlinks from high

I have conducted my annual analysis of trade union websites to refresh the league table for 2024. Previous results are available for 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013 and 2012. This league table evaluates the Domain Authority of TUC-affiliated trade union websites. Domain Authority is a prominent industry metric designed to assess a website's influence and authority. The metric considers factors such as the frequency and quality of links from other websites and social media platforms, with significant weight given to high-profile backlinks, like those from a

I’ve been carrying out my annual analysis of trade union websites to update the league table for 2023. Previous results can be see for 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013 and 2012. The league table measures the Domain Authority of TUC affiliated trade union websites. Domain Authority is a leading industry metric that attempts to measure how influential and authoritative a website is. It does this by looking at factors such as how often the website is linked to from other sites and social media, weighted to consider high profile backlinks, such as a BBC story. The obvious

Over time your website might need to change its address. This could be because of a new name, a merger or maybe the closure of a site that’s no longer needed. You may have brought a domain once but have never used it and don’t think you’ll need it anymore. When this happens, you’ll end up with a website domain that is no longer used. So, what should you do with an unused domain? Well, it depends on a few factors. If the domain has been pointing to a website, you’ll almost definitely want to keep it. You can redirect it to the new website domain, which can help maintain existing links and keep

I once carried out a site audit for a large, information heavy website. The site wasn’t getting as many visitors through search engines as they’d hoped, and so I was carrying out a Search Engine Optimisation (SEO) analysis to help spot the issues that were holding it back. I soon discovered that, due to a quirk of how it had been built, most of the content pages on the site were being duplicated. If you took these duplicate pages away, the site was about a third of the size. Having duplicate content and is generally seen as bad for websites. While Google doesn’t directly punish you for

It’s been ten years since I first complied my annual league table of trade union websites. Previous results can be see for 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013 and 2012. For those of you not familiar with the league table, the main thing to be aware of is that it measures how authoritative a website is estimated to be. It does not attempt to judge the quality of the website site design, information architecture, content etc. In scope are all the unions affiliated to the TUC. I use the industry leading Domain Authority metric complied by Moz.com for the league table. This metric

Search Engine Optimisation (SEO) is the art of getting web pages to rank near the top of the results displayed in search engines like Google and Bing. SEO focusses on the natural - or ‘organic’ - search results, not the paid ads that appear in prominent positions on search engines. I’ve been working with the TUC’s Digital Lab on a new report into Search Engine Optimisation (SEO) and trade unions. The report is now available for download at digital.tuc.org.uk. SEO is a big topic, but this report concentrates on why unions need to understand the importance of SEO and the advantages it can bring

Every year I carry out an analysis of all the websites of the TUC affiliated unions, so see how they rank for Domain Authority. The focus is to see how authoritative the website is, as measured by the leading Domain Authority metric from Moz.com. Previous results can be see for 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013 and 2012. This metric reflects how often a website is mentioned and linked to across the web and social media and considers both quality and quantity of links. It’s important to note that Domain Authority doesn’t measure how good the actual website is. Search engines look

Understanding how to write for websites can make a big difference to the readability of a web page. It’s surprising how much an online page of text can be improved by following some simple guidelines. Reading text on a screen is different to reading print. People tend to scan content online, only reading a proportion of the words. A study by usability guru Jakob Nielsen discovered that: “on the average webpage, users have time to read at most 28% of the words during an average visit; 20% is more likely”. Here are some simple guidelines to help you make your writing easier to read on websites