28 Aug 2020
Trade Union Website League Table 2020
Every July, I carry out an analysis to see how the websites of TUC affiliated unions compare for their perceived ‘authority’. This is a technique used in the Search Engine Optimisation industry to estimate how influential a website is. The previous years can be seen here: 2019, 2018, 2017, 2016, 2015, 2014, 2013 and 2012. The more a union’s website is linked to or shared online, the more important it is seen by search engines like Google. This usually results in higher rankings when calculating search results. I’ve used the leading Domain Authority metric compiled by Moz. They actively monitor