08 Sep 2017

How big is your union website in 2017?


A couple of years ago, I looked at the sizes of the websites of all the TUC affiliated unions, to see how they compared. I’ve found myself coming back to this analysis quite often. Various unions have wanted an idea of how large their website is compared to others, or have wanted to judge how their website has changed since a redesign. As a result, I thought it would be useful to update these metrics. For the sake of this comparison, only pages publically indexed in Google are included. It is impossible to include members’ only pages, so please be aware of this limitation. Also, some pages may
05 Sep 2017

OK Google, let’s talk unions


One of the latest frontiers in technology is voice controlled smart assistants. Systems like Apple’s Siri, Google Now and Microsoft’s Cortana have been bringing voice controlled commands to mobiles, tablets and desktops over the last few years. However, Amazon raised the stakes by launching the Amazon Echo, a standalone hub designed to allow you to manage your digital life through voice alone. Google have since launched their own voice controlled smart assistant, ‘Google Home’, and Apple have announced that their own offering, the Apple HomePod, will be launched later this year. These voice
22 Jun 2017

Trade Union Website League Table 2017


It’s time again for the annual trade union website league table. So how have the metrics changed in the last 12 months? (Previous results can be seen at 2016, 2015, 2014, 2013 and 2012). The league table doesn’t judge the quality of the website directly. Instead, it uses leading industry metrics to measure how many times the website is linked to and shared on other websites and social media. The more mentions and links a union’s website gets, the more influential it is considered to be. With a well search engine optimised site, this leads to higher placement in search engine results and more
30 Nov 2016

Which unions are the most influential on Twitter in 2016?


Every November I look at how influential the TUC-affiliated unions are on Twitter (see results for 2012, 2013, 2014 and 2015). I've been asked to look at Facebook as well, and may well do this soon. I've been testing out some tools for this already. For my annual Twitter analysis, I've used a tool called Klout. Klout considers factors such as the number of followers, tweets, retweets and interactions when calculating the score. The latest results are displayed in the table below: Union Username Klout (out of 100) Notes 1 (1) Unite @unitetheunion 84 2 (2) Equity @EquityUK 70 3 (3) PFA @pfa 69 4
20 Oct 2016

My new role as the TUC's first Chief Information Officer


I’ve recently taken on a new role in addition to running the Infobo digital consultancy. I’ve been appointed as the first virtual Chief Information Officer at the Trades Union Congress (TUC). It’s ‘virtual’ as it’s a part time role. I’ll be dedicating a handful of days a month to the role, but it comes at an interesting time, as changes in technology are having a huge impact on organisations. One of the biggest changes in recent years is the rise of the ‘cloud’ and cloud services. The ‘cloud’ may be a buzzword for describing internet hosted applications, but a significant implication of these
15 Jul 2016

TUC Communication Awards 2016


It’s the time of year when the TUC give out their awards for the best use of communications amongst unions. I’m always interested in the digital categories to see how unions are developing their websites and other tools. There is one big change this year. Previously there were two digital categories – best website and best e-communications. This year, they have been merged into one: ‘best membership communication – digital’. I think this is a shame. It reduces the proportion of the awards focused on digital at a time when unions should be encouraged as much as possible to grasp the inevitable
29 Jun 2016

Trade Union Website League Table 2016


It's been 12 months since I last updated the Trade Union website league table, and so I've complied the latest metrics below (previous results can be seen for 2015, 2014, 2013 and 2012). The league table uses established industry metrics to measure how many links (and the importance of these links) each of the TUC-affiliated unions receives from other websites and social media platforms. It does not attempt to measure the quality of the actual union website itself. Websites that score highly are much more likely to appear higher in Search Engine Results. Search engines are the biggest source
24 Jun 2016

New Prospect website


One of the latest projects I’ve been involved with has recently gone live: Prospect, the professional’s union, has just launched their new website. I’ve been helping with the website's new mobile and tablet friendly design, but also with some major changes to the information architecture. The new design is responsive, a design approach that allows the template to change depending on the screen size being used to view the website. This means that users viewing on tablets or browsers see a slightly different layout than those on desktops, avoiding the need to zoom in and out to read the content
10 Jun 2016

What is link baiting?


If you want to attract more visitors to your website, then one effective approach is “link baiting”. This is where a website features content that is so compelling that people want to link to it through their own websites or social media accounts. This not only increases your visitor potential, but also boosts your website's overall performance in search engines, as sites receiving more links are ranked higher in search engines like Google. Blogging is a great platform for this. I've recently been working on the new FBU and Prospect websites, and we've made blogging far more prominent in both
30 Nov 2015

Which unions are the most influential in social media in 2015?


Every November I look at how influential the TUC-affiliated unions are in social media (see results for 2012, 2013 and 2014). Specifically, I look at Twitter, which due to its open nature is the only social media platform that can be fully analysed. It's arguably the most important social media channel for unions as well. One big change this year is that I've used Klout on its own. Klout is a social media analytics tool. Previously I've also used Kred, but that platform can no longer be used to analyse all Twitter accounts. I considered using Topsy instead, but its 'sentiment score' is too