23 Apr 2015
Social media and the election
With the UK general election campaign in full swing, what effect will social media have on the outcome? While traditional media battle grounds are still important, the influence of posters, television and especially newspapers have diminished with the rise of the online world. Social media in particular is seen as critical for this election, but just how much sway will it have? The 2008 presidential election in the USA is often cited as the first social media election, but social media has grown exponentially since then. There were 1.8 million tweets in total on the day Barack Obama won in