trade unions
11 Jul 2019

Trade Union Website League Table 2019


Every year I carry out an analysis of the websites of all the TUC affiliated unions to compare their perceived ‘authority’. I compile the results into the trade union website league table (see previous results: 2018, 2017, 2016, 2015, 2014, 2013 and 2012).

I use metrics that indicate how influential or authoritative the website is. This is done by analysing how often a website crops up in a link or a mention across the internet.

For example, a site with lots of mentions on social media and links from news outlets is judged to be more ‘authoritative’ than a site with fewer back links.

These stats don’t measure the quality of the site as such, but they measure visibility and how important they are likely to be seen by search engines, and therefore how likely they are to appear high up in search results.

I usually use the leading metrics provided by Moz.com. They have reorganised their approach in the last year and have dropped most of their metrics in favour of their single, revised ‘Domain Authority’ score. Hence, this year I’ve based the league table on this metric alone.

Now that the NEU has officially merged, I’ve dropped the ATL and NUT websites from the analysis. I’ve kept BECTU in though, as I understand that the BECTU ‘brand’ is continuing to be used rather than being merged into Prospect.

No Union Domain Authority
1 (3) BDA 67
2 (4) Unite 65
3 (1) Chartered Society of Physiotherapy 63
4 (2) UNISON 62
5 (11) RCM 61
6 (10) GMB 60
6 (7) NUJ 60
8 (9) UCU 59
9 (17) PFA 58
9 (15) RMT 58
11 (13) Society of Chiropodists and Podiatrists 57
12 (21) NASUWT 56
13 (28) BALPA 55
13 (6) Equity 55
13 (12) PCS 55
16 (18) CWU 54
16 (7) Musicians’ Union 54
18 (16) BECTU (Section of Prospect) 53
18 (22) NAHT 52
20 (36) The Writers’ Guild of Great Britain 52
21 (24) FBU 51
22 (25) ASLEF 50
22 (19) Prospect 50
22 (23) Society of Radiographers 50
22 (20) USDAW 50
26 (26) TSSA 49
27 (41) Community 46
27 (33) NAPO 46
29 (32) BFAWU 45
29 (30) EIS 45
29 (35) NEU 45
32 (27) Nautilus 44
33 (44) NUM 42
33 (34) POA 42
35 (37) FDA 41
36 (38) AEP 40
37 (31) British and Irish Orthoptic Society 37
37 (39) HCSA 37
39 (46) Accord 28
40 (40) URTU 27
41 (46) NGSU 24
42 (50) NARS 22
43 (47) Aegis 20
43 (42) UCAC 20
45 (43) BSU 19
46 (48) Advance 15

Source: Moz.com July 2019

 

There have been some changes at the top this year, with the BDA topping the table for the first time since I started this analysis seven years ago.

Unite are up from 4th to 2nd place, while last years no 1, the CSP, move down to 3rd. UNISON drop from 2nd to 4th while the RCM and the GMB move up to 5th and 6th respectively.

The NUJ, UCU, PFA and RMT make up the rest of the top ten. There has been much more movement in the top ten then last year.

 

Biggest risers

Union Positions moved up
The Writers’ Guild of Great Britain 16
BALPA 15
Community 14
NUM 11
NASUWT 9
NARS 8

The biggest rise if for the Writers Guild of Great Britain, who impressively jump up 16 places to 20th. BALPA also have a big rise, jumping from 28th to 13th. Community, the NUM and NASUWT also see significant moves up the table.

 

Biggest falls

Union Positions moved down
Musicians’ Union 9
Equity 7
British and Irish Orthoptic Society 6
Nautilus 5

There are less dramatic falls, but the entertainment unions perform worse this year, with the Musician’s Union dropping nine places from 7th to 16th. Similarly, Equity drops out of the top ten, from 6th to 13th. It’s the first time either of these unions have dropped outside the top ten. Other noticeable drops are BIOS and Nautilus, who drop 6 and 5 places respectively.


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